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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Impact assessment"
~type_genre:"Article in journal"
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Consumer behaviour
Impact assessment
Konsumentenverhalten
959
Brand management
213
Markenführung
213
Brand image
197
Markenimage
197
Beziehungsmarketing
181
Relationship marketing
181
USA
178
United States
178
Marketing management
159
Marketingmanagement
159
Social Web
152
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152
Advertising effects
149
Werbewirkung
149
Customer satisfaction
117
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117
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114
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106
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86
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77
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70
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64
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946
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961
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7
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Woodside, Arch G.
10
Yi, Youjae
9
Belk, Russell W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Broderick, Amanda J.
5
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Lowe, Ben
5
McKechnie, Sally
5
Michaelidou, Nina
5
Mitchell, Vincent-Wayne
5
Rauschnabel, Philipp A.
5
Spence, Charles
5
Veer, Ekant
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Carlson, Jamie
4
Das, Gopal
4
Dennis, Charles
4
Dibb, Sally
4
Felix, Reto
4
Gould, Stephen J.
4
Grewal, Dhruv
4
Harris, Lloyd C.
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Lunardo, Renaud
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Puccinelli, Nancy M.
4
Roper, Stuart
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tal, Aner
4
Thomas, Veronica L.
4
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Journal of marketing management : MM
Psychology & marketing
Journal of retailing and consumer services
1,935
Journal of business research : JBR
1,909
International journal of hospitality management
759
International journal of consumer studies
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Applied economics
449
Energy economics
422
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
Technological forecasting & social change : an international journal
368
Tourism management : research, policies, practice
365
Applied economics letters
358
European journal of marketing : EJM
348
The journal of brand management : an international journal
348
Economic modelling
346
Economics letters
344
Management science : journal of the Institute for Operations Research and the Management Sciences
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of travel and tourism marketing
317
Journal of international consumer marketing
312
Food policy : economics planning and politics of food and agriculture
311
Cogent business & management
308
Journal of retailing
303
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
300
Journal of marketing communications
298
The American economic review
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Journal of fashion marketing and management
284
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
282
Journal of marketing
278
The international review of retail, distribution and consumer research
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
269
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ECONIS (ZBW)
961
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
9
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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