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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~language:"spa"
~person:"Baxter, Stacey M."
~subject:"Consumer behaviour"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Consumer behaviour
Firmenimage
Brand management
4
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Markenführung
4
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2
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2
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celebrity
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Baxter, Stacey M.
Balmer, John M. T.
8
Johnson, Lester W.
7
Piacentini, Maria
7
Hogg, Margaret K.
6
Michaelidou, Nina
6
Wiedmann, Klaus-Peter
6
Abratt, Russell
5
Belk, Russell W.
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5
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5
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4
Harris, Lloyd C.
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Ilicic, Jasmina
4
Kulczynski, Alicia
4
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4
Merrilees, Bill
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Uncles, Mark D.
4
Zarantonello, Lia
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Butcher, Luke
3
Carrigan, Marylyn
3
Dennis, Charles
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Dens, Nathalie
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Dessart, Laurence
3
Devlin, James F.
3
Dwivedi, Abhishek
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Felix, Reto
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Journal of marketing management : MM
The journal of brand management : an international journal
Australasian marketing journal
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
3
The impact of age on consumer attachment to celebrities and endorsed brand attachment
IIicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 273-288
Persistent link: https://www.econbiz.de/10011477671
Saved in:
4
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
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