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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Devlin, James F."
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Article in journal"
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Konsumentenverhalten
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Advertising
1
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1
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Devlin, James F.
Johnson, Lester W.
8
Piacentini, Maria
7
Carlson, Jamie
6
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Phau, Ian
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Veer, Ekant
5
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4
Cova, Bernard
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Grappi, Silvia
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Harris, Lloyd C.
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4
Pelsmacker, Patrick de
4
Ross, William T.
4
Sashittal, Hemant Chaitanya
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4
Tadajewski, Mark
4
Tynan, Caroline
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Wiedmann, Klaus-Peter
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Abratt, Russell
3
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Journal of marketing management : MM
The journal of brand management : an international journal
The service industries journal
1
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ECONIS (ZBW)
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Would you believe it? : a detailed investigation of believability in comparative price advertising
Devlin, James F.
;
Ennew, Christine T.
;
McKechnie, Sally
; …
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
Saved in:
2
Evaluative cues and services : the effect of consumer knowledge
Devlin, James F.
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1366-1377
Persistent link: https://www.econbiz.de/10009412794
Saved in:
3
Complex services and choice criteria : an example from the life assurance market
Devlin, James F.
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 631-650
Persistent link: https://www.econbiz.de/10003558851
Saved in:
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