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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"The journal of brand management : an international journal"
~language:"eng"
~person:"Felix, Reto"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Article in journal"
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Consumer behaviour
Social web
Konsumentenverhalten
3
Brand
2
Brand image
2
Markenartikel
2
Markenimage
2
Advertising effects
1
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand love
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Complaint management
1
Coproduction
1
Country of origin
1
Designation of origin
1
Dienstleistungsqualität
1
Dual processing theory
1
Herkunftsbezeichnung
1
Luxury goods
1
Luxury products
1
Luxusgüter
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Perceived strength of brand origin
1
Perception
1
Relationship marketing
1
Rules of origin
1
Service quality
1
Status consumption
1
Ursprungsregeln
1
Visual perception
1
Visuelle Wahrnehmung
1
Wahrnehmung
1
Werbewirkung
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
attribution
1
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Article
3
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Article in journal
Aufsatz in Zeitschrift
3
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English
Author
All
Felix, Reto
Johnson, Lester W.
8
Piacentini, Maria
7
Carlson, Jamie
6
Hogg, Margaret K.
6
Michaelidou, Nina
6
Belk, Russell W.
5
Phau, Ian
5
Veer, Ekant
5
Baxter, Stacey M.
4
Cova, Bernard
4
Dessart, Laurence
4
Grappi, Silvia
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
McKechnie, Sally
4
Pelsmacker, Patrick de
4
Ross, William T.
4
Sashittal, Hemant Chaitanya
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Banister, Emma N.
3
Broderick, Amanda J.
3
Butcher, Luke
3
Canhoto, Ana Isabel Domingos
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dens, Nathalie
3
Devlin, James F.
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Garry, Tony
3
Gil Saura, Irene
3
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Journal of marketing management : MM
The journal of brand management : an international journal
Journal of business research : JBR
4
Psychology & marketing
3
Journal of consumer behaviour
2
The journal of consumer marketing
2
Health marketing quarterly
1
International journal of consumer studies
1
International marketing review
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of transnational management : the official journal of the International Management Development Association
1
Qualitative market research : an international journal
1
Theoretical economics letters
1
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ECONIS (ZBW)
3
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1
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3
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3
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1
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
2
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
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