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~isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Kommunales Marketing"
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City marketing
6
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5
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Journal of marketing management : MM
Tourism and hospitality research : THR
City branding : theory and cases
26
Branding Chinese mega-cities : policies, practices and positioning
16
Journal of business research : JBR
11
Arbeitsmaterialien zur Raumordnung und Raumplanung
10
SpringerLink / Bücher
10
The journal of brand management : an international journal
9
Strategic place branding methodologies and theory for tourist attraction
8
Journal of travel and tourism marketing
7
Schriften zu Marketing und Management
6
Business Improvement Districts (BID) : Grundlagen - Konzepte - Perspektiven
5
DSSW-Schriften
5
Europäische Hochschulschriften / 5
5
Innovatives Markenmanagement
5
Journal of urban economics and management : a quarterly journal of Iran Urban Economics Scientific Association
5
Stadtmarketing : Stand und Perspektiven eines kooperativen Stadtmanagements
5
Tourism management : research, policies, practice
5
Destination branding : creating the unique destination proposition
4
Difu-Beiträge zur Stadtforschung
4
Event tourism and destinations : case studies and best practice
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Springer eBook Collection
4
Stadt- und Standortmarketing : Analysen, Erfahrungen, Perspektiven
4
Arbeitspapiere des Fachgebietes BWL, Marketing
3
Bcsd-Schriftenreihe
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Brands and branding geographies
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European journal of marketing : EJM
3
Hamburger Schriften zur Marketingforschung
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Kooperatives Stadtmarketing : Konzepte, Strategien und Instrumente zur Erhöhung der Attraktivität einer Stadt
3
Management und Unternehmenskultur : Schriftenreihe der Europäischen Akademie Bozen
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Marketing theory
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Neue Schriften des Deutschen Städtetages
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Schriften zur Wirtschaftsförderung
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StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
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Strategic marketing in tourism services
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The marketing review
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Advancing insights on brand management
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Beiträge zur angewandten Wirtschaftsforschung
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ECONIS (ZBW)
6
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1
In search for new urban tourism niche : could European cities be destinations for urban wellness providing food for body, mind and spirit?
Saari, Susanna
- In:
Tourism and hospitality research : THR
23
(
2023
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10014293835
Saved in:
2
Developing a sense of place toolkit : identifying destination uniqueness
Jarratt, David
;
Phelan, Chris
;
Wain, Jenny
;
Dale, Sarah
- In:
Tourism and hospitality research : THR
19
(
2019
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10012165723
Saved in:
3
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
4
The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro
Sztejnberg, Raquel Goulart
;
Giovanardi, Massimo
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 421-445
Persistent link: https://www.econbiz.de/10011709135
Saved in:
5
A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen
;
McDonagh, Pierre
;
Shultz, Clifford J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
Saved in:
6
The four Rs of place branding
Aitken, Robert
;
Campelo, Adriana
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009349579
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