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~isPartOf:"Journal of marketing management : MM"
~person:"Andrews, Lynda"
~subject:"Consumer behaviour"
~subject:"Customer value"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
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Journal of marketing management : MM
European journal of marketing : EJM
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Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
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