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~isPartOf:"Journal of marketing management : MM"
~person:"Baines, Paul"
~person:"Winklhofer, Heidi"
~subject:"Relationship marketing"
~subject:"emotions"
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Journal of marketing management : MM
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
2
Emotions and dissonance in "ethical" consumption choices
Gregory-Smith, Diana
;
Smith, Andrew
;
Winklhofer, Heidi
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1201-1223
Persistent link: https://www.econbiz.de/10010209654
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