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~isPartOf:"Journal of marketing management : MM"
~person:"Barn, Sukhbinder S."
~person:"Denegri-Knott, Janice"
~person:"Kerrigan, Finola"
~person:"Polonsky, Michael J."
~subject:"Innovationsakzeptanz"
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Barn, Sukhbinder S.
Denegri-Knott, Janice
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Polonsky, Michael J.
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Journal of marketing management : MM
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"Tweet dreams are made of this, who are we to disagree?" : adventures in a #Brave New World of #tweets, #Twitter, #student engagement and #excitement with #learning
Barn, Sukhbinder S.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 965-986
Persistent link: https://www.econbiz.de/10011612537
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