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~isPartOf:"Journal of marketing management : MM"
~person:"Becker, Marc"
~person:"Borgerson, Janet L."
~person:"Lusk, Jayson L."
~person:"Reutterer, Thomas"
~subject:"Computerspiel"
~subject:"Konsumentenverhalten"
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Journal of marketing management : MM
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Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
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Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
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