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~isPartOf:"Journal of marketing management : MM"
~person:"Browne, Sarah"
~person:"Lang, John T."
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Special issue: the question of "alternatives" within food and drink markets and marketing
Smith Maguire, Jennifer
(
ed.
);
Watson, David J.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011776861
Saved in:
2
The question of "alternatives" within food and drink markets and marketing : introduction to the special issue : editorial
Smith Maguire, Jennifer
;
Watson, David J.
;
Lang, John T.
- In:
Journal of marketing management : MM
33
(
2017
)
7/8
,
pp. 495-501
Persistent link: https://www.econbiz.de/10011777696
Saved in:
3
Adapting a book to make a film : how strategy is adapted through professional practices of marketing middle managers
Browne, Sarah
;
Scott, Pamela Sharkey
;
Mangematin, Vincent
; …
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 949-973
Persistent link: https://www.econbiz.de/10010411300
Saved in:
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