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~isPartOf:"Journal of marketing management : MM"
~person:"De Chernatony, Leslie"
~subject:"Bank"
~subject:"Brand image"
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De Chernatony, Leslie
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Journal of marketing management : MM
European journal of marketing : EJM
3
Working paper series / The City University Business School
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The journal of product & brand management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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Journal of euromarketing
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Brand orientation and brand values in retail banking
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
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