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~isPartOf:"Journal of marketing management : MM"
~person:"Malthouse, Edward C."
~subject:"Consumer behaviour"
~subject:"Customer engagement"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
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Consumer behaviour
Customer engagement
Kundenzufriedenheit
Marketing management
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brand
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brand dialogue behaviours
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Malthouse, Edward C.
Conduit, Jodie
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Dessart, Laurence
2
Hart, Cathy
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Journal of marketing management : MM
Journal of service management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Business horizons
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
2
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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