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~isPartOf:"Journal of marketing management : MM"
~person:"Matanda, Margaret Jekanyika"
~subject:"Consumer behaviour"
~subject:"Customer value"
~subject:"Kundenzufriedenheit"
~subject:"Marketing management"
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Consumer behaviour
Customer value
Kundenzufriedenheit
Marketing management
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internal customer orientation
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Matanda, Margaret Jekanyika
Conduit, Jodie
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Journal of marketing management : MM
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Balancing the act : the implications of jointly pursuing internal customer orientation and external customer orientation
Conduit, Jodie
;
Matanda, Margaret Jekanyika
;
Mavondo, …
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1320-1352
Persistent link: https://www.econbiz.de/10010433921
Saved in:
2
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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