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~isPartOf:"Journal of marketing management : MM"
~person:"Polonsky, Michael J."
~subject:"Internet marketing"
~subject:"Marketing management"
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Internet marketing
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Polonsky, Michael J.
Hunt, Shelby D.
4
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Journal of marketing management : MM
Asia Pacific journal of marketing and logistics
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Journal of strategic marketing
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New England journal of entrepreneurship : NEJE
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Integrating social media within an integrated
marketing
communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
2
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
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