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~isPartOf:"Journal of marketing management : MM"
~subject:"Abzug <Fotografie>"
~subject:"Brand"
~subject:"Markenartikel"
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Abzug <Fotografie>
Brand
Markenartikel
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Brand management
2
Markenführung
2
Willingness to pay
2
Zahlungsbereitschaftsanalyse
2
Advertising
1
Competition
1
Handelsmarke
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Information behaviour
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Informationsverhalten
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Market share
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Marketing management
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Marketingmanagement
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Marktanteil
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Retail assortment
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Sortiment
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Store brand
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Theorie
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Werbung
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Wettbewerb
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advertised reference price
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assortment space modelling
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believability
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brand vulnerability
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comparative price advertising
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competitive clout
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fore-directed spring model
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intrinsic preferences
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marketing mix effects
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national brand
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perceived authenticity
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price changes
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pricing decisions
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private label
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Dass, Mayukh
1
Gázquez-Abad, Juan Carlos
1
Kadirov, Djavlonbek
1
Kumar, Piyush
1
Martínez-López, Francisco J.
1
Peev, Plamen P.
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Journal of marketing management : MM
Journal of retailing and consumer services
17
Journal of business research : JBR
10
European journal of operational research : EJOR
8
Journal of retailing
6
Journal of revenue and pricing management
6
International journal of production economics
5
Journal of marketing
5
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Journal of economics & management strategy : JEMS
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Economics letters
3
European journal of marketing : EJM
3
European review of agricultural economics : ERAE
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of industrial organization : RIO
3
Review of marketing science
3
Theoretical economics letters
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
IDEI working papers
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of food products marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research : JMR
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Psychology & marketing
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
Schriften zur Handelsforschung
2
The journal of business : B
2
Total quality management & business excellence
2
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ECONIS (ZBW)
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1
Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
2
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
3
Brand vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
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