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~isPartOf:"Journal of marketing management : MM"
~subject:"Ball game"
~subject:"Sponsoring"
~subject:"Sports economics"
~subject:"World"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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Lings, Ian N.
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Martin, Brett A. S.
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Owen, Kate M.
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Journal of marketing management : MM
International journal of sport management and marketing : IJSMM
57
Sport marketing quarterly : preferred journal of the Sport Marketing Association
50
International journal of sports marketing & sponsorship
43
Journal of sport management : the official journal of the North American Society of Sport Management
41
European Sport management quarterly : ESMQ
35
Sport management review
33
Journal of business research : JBR
21
International journal of sport finance
13
European journal of marketing : EJM
11
The journal of business & industrial marketing
10
Journal of sports economics
8
Journal of strategic marketing
7
Sport, Business and Management : an international journal ; SBM
7
Journal of promotion management : JPM
6
International journal of advertising : the quarterly review of marketing communications
5
Applied economics
4
European journal of operational research : EJOR
4
Journal of marketing communications
4
Services marketing quarterly
4
Asia Pacific journal of marketing and logistics
3
European journal of international management : EJIM
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
The marketing review
3
Asian economic policy review : AEPR
2
Business horizons
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of nonprofit & public sector marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
The journal of brand management : an international journal
2
American journal of business : applying research to practice ; AJB
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When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
2
Buying a sponsor's brand: the role of affective commitment to the sponsored team
Lings, Ian N.
;
Owen, Kate M.
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 483-496
Persistent link: https://www.econbiz.de/10003492224
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