//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~subject:"Crisis management"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Öffentlichkeitsarbeit"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Crisis management
Marketingmanagement
Public relations
8
Öffentlichkeitsarbeit
8
Corporate reputation
4
Firmenimage
4
Social Web
4
Social web
4
social media
3
Brand management
2
Deregulation
2
Deregulierung
2
Großbritannien
2
Internet
2
Internet marketing
2
Markenführung
2
Marketing management
2
Online-Marketing
2
Stakeholder
2
United Kingdom
2
2010
1
Advertising
1
Beschwerdemanagement
1
Beziehungsmarketing
1
CSR attributions
1
Complaint management
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Deutschland
1
France
1
Frankreich
1
Germany
1
Großunternehmen
1
Integrated marketing communications (IMC)
1
Internet der Dinge
1
Internet of Things (IoT)
1
Internet of things
1
Konsumentenverhalten
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliography included
Sammelwerk
Article in journal
3
Language
All
English
3
Author
All
Balmer, John M. T.
1
Buttle, Francis A.
1
Ewing, Mike
1
Maplestone, Vanya Louise
1
Polonsky, Michael J.
1
Valos, Michael J.
1
Williams, Martin
1
Yen, Dorothy A.
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Corporate communications : an international journal
52
Journal of communication management : an international journal
29
International journal of business communication : IJBC ; a publication of the Association of Business Communication
22
Journal of business research : JBR
17
Business horizons
13
Corporate reputation review : an international journal
11
Journal of business ethics : JOBE
10
Journal of marketing communications
10
Tourism management : research, policies, practice
10
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
9
European journal of marketing : EJM
7
Journal of communication management
7
Journal of promotion management : JPM
7
Management communication quarterly : an international journal
6
International journal of business communication : IJBC : a publication of the Association for Business Communication
5
Journal of nonprofit & public sector marketing
5
Europäische Hochschulschriften / 5
4
Springer Reference Wirtschaft
4
Central European business review : CEBR
3
International journal of hospitality management
3
International journal of risk assessment and management : IJRAM
3
Journal of business communication : JBC
3
Journal of business ethics : JBE
3
Journal of hospitality and tourism insights
3
Journal of international management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Tourism and hospitality research : THR
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Accounting, auditing & accountability journal
2
Asia Pacific journal of management
2
Business history
2
Cogent business & management
2
Corporate reputation review
2
European journal of marketing
2
Gabler Edition Wissenschaft
2
Handbuch
2
IIMB management review
2
International journal of advertising : the review of marketing communications
2
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
2
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
3
Managing negative word-of-mouth : an exploratory study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->