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~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~type:"article"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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Subject
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Konsumentenverhalten
Online-Marketing
Social Web
69
Social web
69
Consumer behaviour
53
Internet marketing
44
Brand management
22
Markenführung
22
Online retailing
19
Online-Handel
19
Viral marketing
19
Virales Marketing
19
social media
17
E-commerce
16
Electronic Commerce
16
Beziehungsmarketing
15
Relationship marketing
15
Internet
13
Marketing management
13
Marketingmanagement
13
Großbritannien
12
United Kingdom
12
Brand image
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenimage
9
Social network
9
Soziales Netzwerk
9
Internet of things
8
Virtual reality
8
Virtuelle Realität
8
Customer integration
7
Internet der Dinge
7
KMU
7
Kundenintegration
7
SME
7
Advertising
6
Einzelhandel
6
Public relations
6
Retail trade
6
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37
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Article
Book / Working Paper
2
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Article in journal
75
Aufsatz in Zeitschrift
75
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Language
All
English
75
Author
All
Dessart, Laurence
3
Calder, Bobby J.
2
Denegri-Knott, Janice
2
Golf-Papez, Maja
2
Malthouse, Edward C.
2
Marbach, Julia
2
Michaelidou, Nina
2
Molesworth, Mike
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Valos, Michael J.
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
Alamanos, Eleftherios
1
Andrews, Lynda
1
Arp, Sabrina
1
Arvidsson, Adam
1
Baile, Serge
1
Beatson, Amanda T.
1
Bian, Dong
1
Bianchi, Constanza
1
Borgerson, Janet L.
1
Bourlakis, Michael
1
Brakus, J. Joško
1
Breitsohl, Jan Christian
1
Brettel, Malte
1
Broderick, Amanda J.
1
Brown, Stephen D.
1
Burton, Jamie
1
Burton, Suzan
1
Canhoto, Ana Isabel Domingos
1
Cappellini, Benedetta
1
Carlson, Jeffrey R.
1
Chaffey, Dave
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Chong, Woon Kian
1
Chouk, Inès
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
602
Journal of retailing and consumer services
596
International journal of internet marketing and advertising : IJIMA
268
Journal of internet commerce
201
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
200
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
197
International journal of electronic marketing and retailing : IJEMR
170
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
149
Electronic commerce research
147
Technological forecasting & social change : an international journal
145
Information systems research : ISR
140
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
138
Journal of marketing communications
136
Management science : journal of the Institute for Operations Research and the Management Sciences
135
International journal of hospitality management
133
Psychology & marketing
132
Journal of advertising research
130
International journal of advertising : the review of marketing communications
126
Cogent business & management
123
International journal of business information systems : IJBIS
117
Journal of electronic commerce research : JECR
113
Tourism management : research, policies, practice
110
International journal of consumer studies
105
Journal of promotion management : innovations in planning and applied research
101
International journal of e-business research : an official publication of the Information Resources Management Association
100
International journal of electronic commerce : IJEC
100
Asia Pacific journal of marketing and logistics
99
Journal of management information systems : JMIS
97
International journal of technology marketing : IJTMkt
89
Journal of marketing
86
The journal of product & brand management
83
International journal of advertising : the quarterly review of marketing communications
81
Industrial marketing management : the international journal for industrial and high-tech firms
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of hospitality marketing & management
80
Journal of travel and tourism marketing
80
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
Journal of retailing
74
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ECONIS (ZBW)
75
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1
The
Internet
of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
2
Big Data is watching you : opportunities and challenges from the perspective of young adult consumers in Russia
Lichy, Jessica
;
Kachour, Maher
;
Khvatova, Tatiana
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 719-741
Persistent link: https://www.econbiz.de/10011746380
Saved in:
3
A comprehensive examination of
internet
banking user behaviour : evidence from customers yet to adopt, currently using and stopped using
Wu, Meimei
;
Jayawardhena, Chanaka
;
Hamilton, Robert
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1006-1038
Persistent link: https://www.econbiz.de/10010411297
Saved in:
4
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
5
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
6
Consumer vulnerability and the transformative potential of
Internet
shopping : an exploratory case study
Elms, Jonathan
;
Tinson, Julie
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1354-1376
Persistent link: https://www.econbiz.de/10009702002
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
9
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
10
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
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