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~isPartOf:"Journal of marketing management : MM"
~subject:"Marktforschung"
~subject:"Social Web"
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From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
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