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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
The journal of product & brand management
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Australasian marketing journal
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European journal of marketing : EJM
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Qualitative market research : an international journal
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Journal of sport management : the official journal of the North American Society of Sport Management
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How do consumers know which brand is the market leader or market pioneer? : consumers' inferential processes, confidence and accuracy
Kamins, Michael A.
;
Alpert, Frank
;
Perner, Lars
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 591-612
Persistent link: https://www.econbiz.de/10003558828
Saved in:
2
How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy
Kamins, Michael A.
;
Alpert, Frank
;
Perner, Lars
- In:
Journal of marketing management : MM
23
(
2007
)
7-8
,
pp. 590-612
Persistent link: https://www.econbiz.de/10007901905
Saved in:
3
How do consumers know which brand is the market leader or market pioneer? Consumers' inferential processes, confidence and accuracy
Kamins, Michael
;
Alpert, Frank
;
Perner, Lars
- In:
Journal of marketing management : MM
23
(
2007
)
7
,
pp. 590-612
Persistent link: https://www.econbiz.de/10008416738
Saved in:
4
Consumers' Perception and Misperception of Market Leadership and Market Pioneership
Kamins, Michael A.
;
Alpert, Frank H.
;
Perner, Lars
- In:
Journal of marketing management : MM
19
(
2003
)
7-8
,
pp. 807-834
Persistent link: https://www.econbiz.de/10006967201
Saved in:
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