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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
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Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
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Call back the jury : reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald Charles
;
Sinn, …
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10009761861
Saved in:
2
Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success
Milberg, Sandra J.
;
Goodstein, Ronald C.
;
Sinn, Francisca
; …
- In:
Journal of marketing management : MM
29
(
2013
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010107615
Saved in:
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