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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Family and consumer sciences research journal
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The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.
;
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
Saved in:
2
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Hyllegard, Karen
;
Yan, Ruoh-Nan
;
Ogle, Jennifer Paff
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1
,
pp. 100-124
Persistent link: https://www.econbiz.de/10008786267
Saved in:
3
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Hyllegard, Karen
;
Yan, Ruoh-Nan
;
Ogle, Jennifer Paff
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1
,
pp. 100-124
Persistent link: https://www.econbiz.de/10008884657
Saved in:
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