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~isPartOf:"Journal of marketing management : MM"
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The Effect of Gay-Friendly and Non-Gay-Friendly Cues on Brand Attitudes: A Comparison of Heterosexual and Gay-Lesbian Reactions
Tuten, Tracy L.
- In:
Journal of marketing management : MM
21
(
2005
)
3
,
pp. 441-462
Persistent link: https://www.econbiz.de/10006959796
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