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~isPartOf:"Journal of marketing management : MM"
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Market research
42
Marktforschung
42
Consumer behaviour
19
Konsumentenverhalten
19
Marketing theory
6
Marketingtheorie
6
Cognition
4
Emotion
4
Frauen
4
Großbritannien
4
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United Kingdom
4
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4
marketing
4
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3
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3
Marketingmanagement
3
Beziehungsmarketing
2
Bibliometrics
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Bibliometrie
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Customer satisfaction
2
Ethnic group
2
Ethnische Gruppe
2
Innovation
2
Kundenzufriedenheit
2
Personality psychology
2
Persönlichkeitspsychologie
2
Relationship marketing
2
Scientific method
2
Social role
2
Soziale Rolle
2
Theater
2
Theatre
2
USA
2
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38
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42
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42
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4
Sammelwerk
4
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2
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English
42
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Arsel, Zeynep
2
Hewer, Paul
2
Koenig-Lewis, Nicole
2
Martin, Drew
2
Palmer, Adrian
2
Tadajewski, Mark
2
Wells, Victoria
2
Ainamo, Antti
1
Baron, Andrew Scott
1
Baron, Steve
1
Belk, Russell W.
1
Broderick, Anne J.
1
Brownlie, Douglas
1
Caldwell, Marylouise
1
Canning, Louise
1
Celuch, Kevin
1
Chelekis, Jessica
1
Chronis, Athinodoros
1
DeBerry-Spence, Benet
1
Devinney, Timothy Michael
1
East, Robert
1
Eckhardt, Giana M.
1
Ehlen, Craig
1
Elliot, Dominic
1
Ennew, Christine T.
1
Eräranta, Kirsi
1
Ferguson, Pauline
1
Figueiredo, Bernardo
1
Fischer, Eileen
1
Frazer, Lorelle
1
Garry, Tony
1
Goodey, Caroline
1
Green, Anna M.
1
Gruner, Richard L.
1
Harris, Kim
1
Harris, Richard
1
Harwood, Tracy
1
Hearn, Jeff
1
Heath, M. Teresa Pereira
1
Hein, Wendy
1
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Academy of Marketing
2
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Journal of marketing management : MM
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
International journal of market research
41
Marketing : ZFP ; journal of research and management
40
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Springer eBook Collection
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
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ECONIS (ZBW)
42
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1
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
2
From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
Saved in:
3
Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
4
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
5
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
6
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
7
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
8
Is consumer psychology research ready for today's attention economy?
Romaniuk, Jenni
;
Nguyen, Cathy
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 909-916
Persistent link: https://www.econbiz.de/10011753471
Saved in:
9
Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
Saved in:
10
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
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