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~isPartOf:"Journal of marketing management : MM"
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The effects of
regulatory
fit
on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
2
Referral types and peer activation : who to ask?
Cheung, Priscilla
;
Greenacre, Luke
;
Freeman, Lynne
- In:
Journal of marketing management : MM
30
(
2014
)
3/4
,
pp. 295-311
Persistent link: https://www.econbiz.de/10010345677
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