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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
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307
Brand management
52
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Beziehungsmarketing
41
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39
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Piacentini, Maria
7
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5
Harris, Lloyd C.
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Veer, Ekant
5
Carlson, Jamie
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Tadajewski, Mark
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3
Broderick, Amanda J.
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Carrigan, Marylyn
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Dennis, Charles
3
Devlin, James F.
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Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
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Koenig-Lewis, Nicole
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MacDonald, Emma K.
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Palmer, Adrian
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Rosenberger, Philip J.
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Shankar, Avi
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,201
Journal of retailing and consumer services
2,037
International journal of hospitality management
905
International journal of consumer studies
790
Psychology & marketing
690
NBER working paper series
657
Journal of consumer research : JCR ; an interdisciplinary bimonthly
604
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581
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488
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473
Asia Pacific journal of marketing and logistics
432
SpringerLink / Bücher
426
Tourism management : research, policies, practice
410
Journal of travel and tourism marketing
399
The journal of product & brand management
394
European journal of marketing : EJM
389
Management science : journal of the Institute for Operations Research and the Management Sciences
389
Journal of retailing
388
Journal of marketing
387
The journal of brand management : an international journal
367
The journal of services marketing
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of the Academy of Marketing Science
337
Cogent business & management
330
The service industries journal
328
International journal of contemporary hospitality management
327
Journal of international consumer marketing
326
Journal of consumer behaviour : an international research review
321
Marketing letters : a journal of research in marketing
312
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
310
Journal of hospitality marketing & management
310
International journal of retail & distribution management
304
Journal of marketing communications
299
The international review of retail, distribution and consumer research
299
The journal of consumer marketing
294
Journal of fashion marketing and management
290
Journal of economic psychology : research in economic psychology and behavioral economics
281
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
281
Journal of business ethics : JOBE
276
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ECONIS (ZBW)
346
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1
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
2
All Anglos are alike? : a study of whinging Poms and bloody-minded Aussies
Harris, Lloyd C.
;
Russell-Bennett, Rebekah
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 827-855
Persistent link: https://www.econbiz.de/10011309050
Saved in:
3
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
4
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
5
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
6
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
7
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
8
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
9
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
10
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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