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~isPartOf:"Journal of marketing management : MM"
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Internet marketing
46
Online-Marketing
46
Consumer behaviour
38
Konsumentenverhalten
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Social Web
25
Social web
25
Advertising
19
Werbung
19
Brand management
18
Markenführung
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Internationales Marketing
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Marketingmanagement
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social media
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Beziehungsmarketing
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celebrity
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advertising
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English
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Dessart, Laurence
3
Hewer, Paul
3
Banister, Emma N.
2
Calder, Bobby J.
2
Cocker, Hayley L.
2
Hackley, Christopher E.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Slater, Stephanie
2
Sousa, Carlos M. P.
2
Szmigin, Isabelle
2
Valos, Michael J.
2
Veloutsou, Cleopatra
2
Warnaby, Gary
2
Ainamo, Antti
1
Andrews, Lynda
1
Antonetti, Paolo
1
Araujo, Luis
1
Aulōnitēs, Geōrgios I.
1
Baile, Serge
1
Baines, Paul
1
Bakan, Joel
1
Bamber, David
1
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1
Beatson, Amanda T.
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1
Bian, Dong
1
Bianchi, Constanza
1
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1
Bradley, Frank
1
Breitsohl, Jan Christian
1
Brettel, Malte
1
Broderick, Amanda J.
1
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1
Brown, Stephen D.
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
Journal of marketing communications
262
SpringerLink / Bücher
262
International journal of advertising : the review of marketing communications
260
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
184
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
164
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
International marketing review
150
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
Journal of international marketing
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Springer eBook Collection
119
Journal of promotion management : innovations in planning and applied research
116
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
NBER working paper series
94
Tourism management : research, policies, practice
93
Information systems research : ISR
92
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
European journal of operational research : EJOR
90
Business horizons
89
Journal of international consumer marketing
88
The journal of product & brand management
86
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
85
Health marketing quarterly
84
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ECONIS (ZBW)
85
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1
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
2
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
3
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
4
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
5
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
6
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
7
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
Saved in:
8
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
9
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
10
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
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