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Modelling real-time online information needs : a new research approach for complex consumer behaviour
Grant, Robert
;
Clarke, Rodney J.
;
Kyriazis, Elias
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 950-972
Persistent link: https://www.econbiz.de/10009790965
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