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~isPartOf:"Journal of marketing research"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Xu, Linli"
~subject:"Auction theory"
~subject:"Werbung"
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Journal of marketing research
Journal of marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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