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~isPartOf:"Journal of marketing research"
~person:"Abril Barrie, Carmen"
~person:"Bruwer, Johan"
~person:"Dekimpe, Marnik G."
~person:"Homburg, Christian"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
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