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~isPartOf:"Journal of marketing research"
~person:"Irmak, Caglar"
~subject:"cause-related marketing"
~subject:"minimum-maximum"
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Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael
;
Irmak, Caglar
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
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