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~isPartOf:"Journal of marketing research"
~subject:"Cybernetics"
~subject:"Erneuerbare Ressourcen"
~subject:"Robustes Verfahren"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammlung"
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Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
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