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Journal of marketing research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The ripple effect of firm-generated content on new movie releases
Lu, Shijie
;
Dinner, Isaac
;
Grewal, Rajdeep
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 908-931
Persistent link: https://www.econbiz.de/10014384291
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