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Journal of marketing research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The impact of subscription programs on customer purchases
Iyengar, Radha
;
Park, Young-Hoon
;
Yu, Qi
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1101-1119
Persistent link: https://www.econbiz.de/10013474498
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