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Consumer behaviour
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education marketing
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endorser effect
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gender identity
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identity incongruence
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learning mindset
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mindset
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power distance belief (PDB)
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price sensitivity
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Journal of marketing research
Journal of business research : JBR
15
Journal of teaching in international business
11
Business horizons
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Springer eBook Collection
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European Journal of Training and Development
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European journal of international management : EJIM
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Journal of the Academy of Marketing Science
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The international journal of management education
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Global mindsets : exploration and perspectives
5
Entrepreneurial business and economics review : EBER
4
International journal of business and globalisation : IJBG
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International journal of entrepreneurship and small business
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Organizational mindset of entrepreneurship : exploring the co-creation pathways of structural change and innovation
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Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
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Cogent business & management
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Digitale Transformation in der Unternehmenspraxis : Mindset - Leadership - Akteure - Technologien
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Entrepreneurship theory and practice : ET&P
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European management journal
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HMD : Praxis der Wirtschaftsinformatik
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Human systems management : HSM
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International journal of human resource management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Issues in accounting education
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Journal of business and psychology
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of management education : the official publication of the Organizational Behavior Teaching Society
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Journal of marketing
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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Technological forecasting & social change : an international journal
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Heart or mind? : the impact of power distance belief on the persuasiveness of cognitive versus affective appeals in education marketing messages
Tu, Lingjiang
;
Kwon, JaeHwan
;
Gao, Huachao
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012801851
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2
The differential effect of local-global identity among males and females : the case of price sensitivity
Gao, Huachao
;
Mittal, Vikas
;
Zhang, Yinlong
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 173-191
Persistent link: https://www.econbiz.de/10012177951
Saved in:
3
Toward a process-transfer model of the endorser effect
Wong, Vincent Chi
;
Fock, Henry
;
Ho, Candy K. Y.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 565-581
Persistent link: https://www.econbiz.de/10012214339
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