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Journal of marketing research
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Virtual fitting room effect : moderating role of body mass index
Yang, Shuai
;
Xiong, Guiyang
;
Mao, Huifang
;
Ma, Minghui
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1221-1241
Persistent link: https://www.econbiz.de/10014427569
Saved in:
2
The secret ingredient is me : customization prompts
self-image
-consistent product perceptions
Klesse, Anne-Kathrin
;
Cornil, Yann
;
Dahl, Darren W.
; …
- In:
Journal of marketing research
56
(
2019
)
5
,
pp. 879-893
Persistent link: https://www.econbiz.de/10012177665
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