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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Marketing theory"
~person:"Ballantyne, David"
~subject:"Marketingtheorie"
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Ballantyne, David
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Journal of marketing research : JMR
Journal of marketing
Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
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The paradigmatic pitfalls of customer-centric
marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
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