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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Albers, Sönke"
~subject:"Marketing management"
~subject:"Marketing"
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Albers, Sönke
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Journal of marketing research : JMR
Lehrbuch
Springer eBook Collection / Business and Economics
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Industrial marketing management : the international journal for industrial and high-tech firms
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A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
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