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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Acito, Frank"
~subject:"Marketing management"
~subject:"Marketing"
~subject:"Werbewirkung"
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1986
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Acito, Frank
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Journal of marketing research : JMR
Lehrbuch
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
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pp. 187-196
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