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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Kumar, V."
~person:"Reinecke, Sven"
~person:"Steenkamp, Jan-Benedict E. M."
~subject:"Theory"
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Journal of marketing research : JMR
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Tomczak, Torsten
;
Kuß, Alfred
;
Reinecke, Sven
-
2009
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003856145
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Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred
;
Tomczak, Torsten
;
Reinecke, Sven
-
2007
-
5., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003516884
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