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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Kumar, V."
~person:"Reinecke, Sven"
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Journal of marketing research : JMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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