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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Givon, Moshe"
~person:"Guo, Liang"
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Givon, Moshe
Guo, Liang
Dahl, Darren W.
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Jong, Martijn G. de
5
Baumgartner, Hans
4
Chen, Xinlei
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Dhar, Ravi
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Grewal, Rajdeep
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Lenk, Peter J.
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Du, Rex Yuxing
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Kivetz, Ran
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Zhao, Min
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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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Information acquisition and sharing in a vertical relationship
Guo, Liang
;
Iyer, Ganesh
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 483-506
Persistent link: https://www.econbiz.de/10003984572
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2
The benefits of downstream information acquisition
Guo, Liang
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10003868038
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3
Taste tests : changing the rules to improve the game
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10001090682
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4
Measurement of discrimination ability in taste tests : an empir. investigation
Buchanan, Bruce
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 154-163
Persistent link: https://www.econbiz.de/10001036290
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