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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing theory"
~person:"Akaka, Melissa Archpru"
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Akaka, Melissa Archpru
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Journal of marketing research : JMR
Marketing theory
AMS review : official publication of the Academy of Marketing Science
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Market futures/future markets : research directions in the study of markets
Kjellberg, Hans
;
Storbacka, Kaj
;
Akaka, Melissa Archpru
; …
- In:
Marketing theory
12
(
2012
)
2
,
pp. 219-223
Persistent link: https://www.econbiz.de/10009571592
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