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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing theory"
~person:"Bode, Matthias"
~subject:"Marketingtheorie"
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Bode, Matthias
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Journal of marketing research : JMR
Marketing theory
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
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Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
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Marketinggeschichte : die Genese einer modernen Sozialtechnik
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
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"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias
;
Ostergaard, Per
- In:
Marketing theory
13
(
2013
)
2
,
pp. 175-192
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