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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"hun"
~language:"mul"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Präferenztheorie"
~subject:"Volatility"
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Consumer behaviour
Konsumentenverhalten
Präferenztheorie
Volatility
Marktforschung
191
Market research
188
Advertising effects
185
Werbewirkung
185
USA
184
United States
184
Brand image
178
Markenimage
178
Brand management
167
Markenführung
167
Beziehungsmarketing
148
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148
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146
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125
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116
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116
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Dhar, Ravi
11
Woodside, Arch G.
10
Yi, Youjae
9
Dahl, Darren W.
8
Kumar, V.
8
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6
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6
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6
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6
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5
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5
Heerde, Harald J. van
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
LeBoeuf, Robyn A.
5
Lim, Weng Marc
5
Patrick, Vanessa M.
5
Pieters, Rik
5
Spence, Charles
5
Zhao, Min
5
Amir, On
4
Berger, Jonah
4
Bettman, James R.
4
Bigné Alcañiz, J. Enrique
4
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4
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4
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4
De Angelis, Matteo
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4
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4
Jong, Martijn G. de
4
Kim, Jungkeun
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Pozharliev, Rumen
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Journal of marketing research : JMR
Psychology & marketing
Journal of business research : JBR
2,005
Journal of retailing and consumer services
1,932
NBER working paper series
1,098
Working paper / National Bureau of Economic Research, Inc.
982
NBER Working Paper
878
International journal of consumer studies
761
International journal of hospitality management
726
Energy economics
718
Finance research letters
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Applied economics
551
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548
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453
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443
International review of financial analysis
430
Working paper
428
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416
CESifo working papers
414
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410
International review of economics & finance : IREF
395
Applied economics letters
394
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
Journal of econometrics
374
The journal of futures markets
362
Journal of economic behavior & organization : JEBO
357
The journal of brand management : an international journal
356
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
The North American journal of economics and finance : a journal of financial economics studies
330
Journal of international consumer marketing
319
Journal of travel and tourism marketing
317
Discussion paper / Tinbergen Institute
315
Cogent business & management
309
Journal of marketing management : MM
307
Journal of retailing
304
Discussion paper series / IZA
298
Journal of economic psychology : research in economic psychology and behavioral economics
297
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ECONIS (ZBW)
1,009
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1
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10
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1,009
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date (oldest first)
1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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