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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Psychology & marketing"
~language:"bul"
~language:"eng"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Consumer behaviour
Online-Marketing
Konsumentenverhalten
1,001
Market research
188
Marktforschung
188
Advertising effects
185
Werbewirkung
185
USA
184
United States
184
Brand image
178
Markenimage
178
Brand management
167
Markenführung
167
Beziehungsmarketing
148
Relationship marketing
148
Experiment
146
Emotion
125
Social Web
116
Social web
116
Theorie
106
Theory
106
Customer satisfaction
105
Kundenzufriedenheit
105
Internet marketing
100
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98
Werbung
98
Brand
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Markenartikel
97
Personality psychology
97
Persönlichkeitspsychologie
97
Viral marketing
93
Virales Marketing
93
Marketing management
79
Marketingmanagement
79
Cognition
71
Kognition
71
Psychology of advertising
62
Werbepsychologie
62
Dienstleistungsqualität
60
Service quality
60
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362
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1,041
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12
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Article in journal
Konferenzbeitrag
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1,053
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12
Sammelwerk
12
Case study
2
Fallstudie
2
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Dhar, Ravi
11
Woodside, Arch G.
10
Yi, Youjae
9
Dahl, Darren W.
8
Kumar, V.
8
Bagozzi, Richard P.
6
Gijsbrechts, Els
6
Grewal, Dhruv
6
Pieters, Rik
6
Wyer, Robert S.
6
Berger, Jonah
5
Chan, Eugene Y.
5
Fitzsimons, Gavan J.
5
Heerde, Harald J. van
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
LeBoeuf, Robyn A.
5
Lim, Weng Marc
5
Patrick, Vanessa M.
5
Sauer, Nicola E.
5
Spence, Charles
5
Tucker, Catherine
5
Wedel, Michel
5
Zhao, Min
5
Amir, On
4
Bettman, James R.
4
Bigné Alcañiz, J. Enrique
4
Bucklin, Randolph E.
4
Cheema, Amar
4
Chen, Yuxin
4
Das, Gopal
4
De Angelis, Matteo
4
Goldsmith, Kelly
4
Gonc̦alves, Helena Martins
4
Hagtvedt, Henrik
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
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Journal of marketing research : JMR
Psychology & marketing
Journal of business research : JBR
2,100
Journal of retailing and consumer services
1,966
International journal of consumer studies
764
International journal of hospitality management
758
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
The journal of product & brand management
403
Asia Pacific journal of marketing and logistics
400
Management science : journal of the Institute for Operations Research and the Management Sciences
381
European journal of marketing : EJM
368
The journal of brand management : an international journal
363
Journal of travel and tourism marketing
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
341
Journal of marketing communications
335
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
332
Journal of marketing management : MM
331
Journal of international consumer marketing
326
Cogent business & management
317
Journal of retailing
315
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Journal of marketing
310
Technological forecasting & social change : an international journal
309
Marketing letters : a journal of research in marketing
304
International journal of retail & distribution management
295
Journal of consumer behaviour : an international research review
294
The international review of retail, distribution and consumer research
290
Journal of fashion marketing and management
289
The journal of consumer marketing
289
Journal of the Academy of Marketing Science
282
International journal of contemporary hospitality management
280
International journal of internet marketing and advertising : IJIMA
280
Journal of business ethics : JOBE
269
Journal of hospitality marketing & management
268
The journal of services marketing
265
Marketing intelligence & planning
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
260
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
253
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Source
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ECONIS (ZBW)
1,053
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1
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10
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1,053
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Bleeding hearts and heartless believers : how political ideology impacts consumer grit and moral consumer choices
Pant, Logan
;
Kidwell, Blair
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1036-1044
Persistent link: https://www.econbiz.de/10014530890
Saved in:
5
Business cycle effects on consumer behavior : a conceptual framework and research agenda
Hampson, Daniel P.
;
Xie, Yi
;
Li, Weiyi
;
Kou, Sining
; …
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 379-393
Persistent link: https://www.econbiz.de/10014467578
Saved in:
6
Consumer guilt proneness scale : assessing individual differences in responses to transgressive consumption situations
Martins, Carla C.
;
Silva, Susana C.
;
Radomska, Joanna
; …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 838-859
Persistent link: https://www.econbiz.de/10014519042
Saved in:
7
Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan
;
Wang, Qin
;
Chan, Eugene Y.
;
Keller, L. R.
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
Saved in:
8
Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel
;
Sharif, Taimur
;
Ding Hooi Ting
;
Sharif, …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
Saved in:
9
CRYPTO-MANIA : how fear-of-missing-out drives consumers' (risky) investment decisions
Friederich, Felix
;
Meyer, Jan-Hinrich
;
Matute, Jorge
; …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10014467472
Saved in:
10
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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