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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Psychology & marketing"
~subject:"Konsumentenverhalten"
~subject:"Theory"
~subject:"Werbung"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Theory
Werbung
Brand management
167
Markenführung
167
Consumer behaviour
119
Brand image
91
Markenimage
91
Brand
59
Markenartikel
59
Advertising effects
31
Werbewirkung
31
Beziehungsmarketing
30
Relationship marketing
30
Personality psychology
17
Persönlichkeitspsychologie
17
Social Web
15
Social web
15
Internet marketing
12
Online-Marketing
12
branding
12
Luxury goods
10
Luxusgüter
10
Advertising
9
Customer satisfaction
8
Kundenzufriedenheit
8
Emotion
7
Experiment
7
brand loyalty
7
Market research
6
Marktforschung
6
Viral marketing
6
Virales Marketing
6
brand personality
6
Brand extension
5
Celebrity endorsement
5
Celebrity-Werbung
5
Credibility
5
Glaubwürdigkeit
5
Markentransfer
5
Marketing management
5
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Online availability
All
Undetermined
60
Free
19
Type of publication
All
Article
124
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
125
Aufsatz in Zeitschrift
125
Collection of articles of several authors
1
Sammelwerk
1
Language
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English
125
Author
All
Woodside, Arch G.
4
Bagozzi, Richard P.
3
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Batra, Rajeev
2
Feinberg, Fred M.
2
Fitzsimons, Gavan J.
2
Grohmann, Bianca
2
Krishna, Aradhna
2
Kumar, V.
2
Lee, Michael S. W.
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Ross, William T.
2
Sprott, David E.
2
Verbeke, Willem J. M. I.
2
Wedel, Michel
2
Aboulnasr, Khaled
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Amaldoss, Wilfred
1
Amar, Moty
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Aribarg, Anocha
1
Arli, Denni
1
Arora, Neeraj
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Baker, Andrew M.
1
Bao, Jia Yao Esther
1
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Published in...
All
Journal of marketing research : JMR
Psychology & marketing
Journal of business research : JBR
417
The journal of product & brand management
288
The journal of brand management : an international journal
279
Journal of retailing and consumer services
252
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
SpringerLink / Bücher
79
Journal of marketing communications
77
International journal of hospitality management
74
International journal of advertising : the review of marketing communications
62
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Marketing intelligence & planning
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : JPM
51
Journal of marketing management : MM
50
Journal of the Academy of Marketing Science
50
International marketing review
48
Journal of global marketing
47
Journal of marketing
47
International journal of consumer studies
45
The IUP journal of brand management : IJBRM
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
36
International journal of retail & distribution management
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of Islamic marketing
34
Journal of retailing
34
Journal of advertising research
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
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ECONIS (ZBW)
125
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125
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
4
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
5
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
8
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
9
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
10
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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