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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Quantitative marketing and economics : QME"
~person:"Chan, Tat"
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Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat
;
Narasimhan, Chakravarthi
;
Zhang, Qin
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
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