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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Service business"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Customer equity"
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Relationship marketing
Customer value
27
Kundenwert
27
Beziehungsmarketing
17
Consumer behaviour
9
Konsumentenverhalten
9
Betriebliche Wertschöpfung
5
Customer integration
5
Dienstleistungsqualität
5
Kundenintegration
5
Service quality
5
Value creation
5
customer lifetime value
5
Customer satisfaction
4
Kundenzufriedenheit
4
Customer participation
3
Online retailing
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Online-Handel
3
Brand image
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Brand management
2
Cognition
2
Kognition
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Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
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New product development
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Produktentwicklung
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Salespeople
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Social Web
2
Social web
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Taiwan
2
Value co-creation
2
Verkaufspersonal
2
Viral marketing
2
Virales Marketing
2
customer retention
2
customer value
2
2005-2005
1
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Aufsatz in Zeitschrift
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17
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English
17
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Kumar, V.
3
Le Nguyen Hau
2
Sunder, Sarang
2
Allenby, Greg M.
1
Braun, Michael
1
Chen, Ja-Shen
1
Cheng, Vincent
1
Chou, Chien-heng
1
Datta, Hannes
1
Fader, Peter
1
Foubert, Bram
1
Frías Jamilena, Dolores María
1
Heerde, Harald J. van
1
Hong, Soon Goo
1
Hur, Won-moo
1
Hyun Kyung Kim
1
Janupiboon, Thanyamai P.
1
Jen, Lichung
1
Jing, Xiaoqing
1
Kamalanon, Piyanoot
1
Kim, Hanna
1
Leone, Robert P.
1
Lewis, Michael
1
Li, Shibo
1
Loh, Wilson
1
Lok, Peter
1
Mai Thi My‑Quyen
1
McCarthy, Daniel M.
1
Palma, Freida C.
1
Palmatier, Robert W.
1
Petersen, J. Andrew
1
Pham Ngoc Thuy
1
Polo Peña, Ana Isabel
1
Rhodes, Joan
1
Rodríguez Molina, Miguel Ángel
1
Scheer, Lisa K.
1
Schweidel, David A.
1
Steenkamp, Jan-Benedict E. M.
1
Stein, Eli
1
Sun, Baohong
1
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Journal of marketing research : JMR
Service business
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
30
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Journal of marketing
15
The journal of services marketing
15
Journal of strategic marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
5
Journal of business & economics research
5
Journal of business economics and management
5
Journal of business-to-business marketing
5
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ECONIS (ZBW)
17
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1
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
2
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
3
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
4
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
5
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
6
Critical success factors in relationship management for services outsourcing
Rhodes, Joan
;
Lok, Peter
;
Loh, Wilson
;
Cheng, Vincent
- In:
Service business
10
(
2016
)
1
,
pp. 59-86
Persistent link: https://www.econbiz.de/10011722157
Saved in:
7
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
10
(
2016
)
3
,
pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
Saved in:
8
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
9
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
10
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
1
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