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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"SpringerLink / Bücher"
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Search: "Consumer behaviour"
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Consumer behaviour
1,018
Konsumentenverhalten
1,017
Brand management
362
Markenführung
362
Markenimage
298
Brand image
296
Brand
204
Markenartikel
202
Beziehungsmarketing
159
Relationship marketing
159
Verbraucherverhalten
156
Deutschland
127
Germany
123
Social Web
85
Social web
85
Theorie
85
Theory
84
Werbewirkung
84
Advertising effects
83
Online-Marketing
83
Internet marketing
82
Marktforschung
78
Market research
75
Emotion
69
Marketingmanagement
59
Experiment
58
Marketing management
58
Preismanagement
53
Pricing strategy
53
Viral marketing
52
Virales Marketing
52
Marketing
47
Wahrnehmung
45
Perception
43
Einzelhandel
42
Luxury goods
42
Luxusgüter
42
Advertising
40
Personality psychology
40
Persönlichkeitspsychologie
40
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12
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Article
730
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351
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736
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736
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85
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22
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13
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8
Sammelwerk
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4
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845
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Dhar, Ravi
11
Guzman, Francisco
9
Kumar, V.
9
Dahl, Darren W.
7
Gijsbrechts, Els
6
Gázquez-Abad, Juan Carlos
5
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Martínez-López, Francisco J.
5
Zhao, Min
5
Amir, On
4
Baumgarth, Carsten
4
Berger, Jonah
4
Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Fetscherin, Marc
4
Finlay, Steven
4
Fitzsimons, Gavan J.
4
Goldsmith, Kelly
4
Heinemann, Gerrit
4
Huber, Frank
4
Hung, Iris W.
4
Inman, J. Jeffrey
4
Jong, Martijn G. de
4
Kreutzer, Ralf T.
4
Krishna, Aradhna
4
Levav, Jonathan
4
Nelson, Leif D.
4
Patrick, Vanessa M.
4
Pieters, Rik
4
Redden, Joseph P.
4
Sevilla, Julio
4
Simonson, Itamar
4
Soman, Dilip
4
Thomas, Manoj
4
Veloutsou, Cleopatra
4
Wedel, Michel
4
Zauberman, Gal
4
Zhao, Yi
4
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Deutscher Dialogmarketing Verband
3
Technische Universität Braunschweig
2
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
1
SRH Fernhochschule
1
Springer International Publishing
1
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Journal of marketing research : JMR
SpringerLink / Bücher
The journal of product & brand management
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
432
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
377
Journal of Consumer Marketing
366
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International Journal of Retail & Distribution Management
263
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
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ECONIS (ZBW)
1,081
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51
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51
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
52
Influence of consumption resources on observers' attitudes towards luxury brands : the perspective of power distance belief
Yao, Qi
;
Hu, Chao
;
Du, Jianjian
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1191-1206
Persistent link: https://www.econbiz.de/10014485560
Saved in:
53
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
54
Who is more responsive to brand activism? : the role of consumer-brand identification and political ideology in consumer responses to activist brand messages
Haupt, Martin
;
Wannow, Stefanie
;
Marquardt, Linda
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1248-1273
Persistent link: https://www.econbiz.de/10014485565
Saved in:
55
Investigating consumer perceptions of brand inauthenticity in a narrative brand ending
Burgess, Jacqueline
;
Jones, Christian Martyn
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1274-1286
Persistent link: https://www.econbiz.de/10014485566
Saved in:
56
Exploring consumer segments defined by affective responses to naturalness in logo design
Torres, Anna
;
Vacas-de-Carvalho, Leonor
;
Machado, Joana …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1287-1305
Persistent link: https://www.econbiz.de/10014485567
Saved in:
57
As cute as a button : the effect of size on online product cuteness perception
Li, Yuan
;
Eastman, Jacqueline
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1306-1318
Persistent link: https://www.econbiz.de/10014485568
Saved in:
58
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
59
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
60
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
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